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Texas film legacy1992–2009

A.D. Vision (ADV Films)

Houston company that grew from a local anime club into what its own 2007 site called the largest English-language anime library in the world, dubbing and releasing Neon Genesis Evangelion and hundreds of other titles and running the Anime Network.

Houston · Closure: shut down after selling its assets to several new Houston companies

The story

In 1992, Matt Greenfield was running an anime club in Houston's Clear Lake area called Anime NASA. A club regular kept telling him to meet his boss, John Ledford, who ran a video game business. The two men met, talked about the trouble of renting out Japanese laser discs, and decided anime could sell in America. Fifteen days later, in August 1992, they formed A.D. Vision. The plan was to license Japanese titles, translate them, and release them in the United States. By December they had released their first title, Devil Hunter Yohko.

The company grew quickly. The Houston Press reported in 2001 that ADV had more than a thousand titles, offices in London and Tokyo, and more than 60 employees at a headquarters at 5750 Bintliff, a near-block of warehouse buildings in southwest Houston. It hired from its own audience. One employee was recruited after an ADV panel at A-Kon in Dallas, and staff translators, subtitlers and schedulers for voice actors worked alongside English dubbing productions recorded for the releases.

By 2007 the company described itself as having home video, television, publishing, theatrical, online, mobile and licensing divisions. Its catalog included Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Azumanga Daioh, Chrono Crusade, Gantz and DNAngel. It published Newtype USA magazine and ADV Manga. In 2002 it launched the Anime Network as a video-on-demand service for digital cable, billing it as America's first television network dedicated to anime. A 24-hour linear channel followed on June 30, 2004, on Insight Communications systems in the Midwest. The linear service ended at the start of 2008, while video on demand and an online player continued.

The company pulled back after 2007. In January 2008 it removed many recently acquired titles from its website. That July, the Japanese rights holder ARM moved more than 30 former ADV titles to Funimation, its rival in North Texas.

On September 1, 2009, A.D. Vision announced it was shutting down after transferring its assets to other companies. Anime News Network reported that AEsir Holdings took selected library titles, SXION 23 (Section23 Films) took distribution and account servicing, Valkyrie Media Partners took the Anime Network, and Seraphim Studios took the Amusement Park Media production unit. All of the new companies were based in Houston and had been registered that May. Section23 kept most of ADV's staff and licenses, but not Ledford. Within weeks, the former ADV dubbing crew, now Seraphim Studios, was recording the English soundtrack for the Halo Legends anthology.

Sentai Filmworks, another Houston company that ADV had distributed, became the main heir to the operation. In January 2022, AMC Networks bought its Houston-based parent, Sentai Holdings, which runs the HIDIVE streaming service.

Productions

11 titles
YearTitleKind
1992Devil Hunter Yohkoanime home video release (first title) ↗︎
—Neon Genesis Evangelionanime series, English release ↗︎
—RahXephonanime series, English release ↗︎
—Robotechanime series, home video release ↗︎
—Full Metal Panic!anime series, English release ↗︎
—Azumanga Daiohanime series, English release ↗︎
—Chrono Crusadeanime series, English release ↗︎
—Gantzanime series, English release ↗︎
—DNAngelanime series, English release ↗︎
2002Anime Networkcable TV network (VOD from 2002; 24/7 linear channel from June 30, 2004) ↗︎
—Newtype USAanime and manga monthly magazine ↗︎

People

NameRoleYears
John Ledfordco-founder; owned a video game company before ADV1992-2009 ↗︎
Matt Greenfieldco-founder; ran the Clear Lake anime club Anime NASA1992- ↗︎
Sharon Papaexecutive producer2001 ↗︎
Griffin D. Vance IVformer senior vice president of business and legal affairs; filed the successor companies2009 ↗︎
Mike Bailiffsenior vice president of sales and marketing; moved to Section23 Films2009 ↗︎

Offices

CityWhereYears
Houston5750 Bintliff, southwest Houston (headquarters, 'nearly a whole block of warehouselike buildings')2001 ↗︎
London and Tokyooverseas offices2001 ↗︎

By the numbers

By 2001 it had more than a thousand titles, offices in London and Tokyo, and more than 60 employees at its Houston headquarters. ↗︎
In 2007 its site described divisions in home video, television, publishing, theatrical, online, mobile, licensing and merchandising. ↗︎
In 2008, Japan's ARM Corporation moved the rights to more than 30 titles previously held by A.D. Vision to Funimation. ↗︎
Its assets went to four new Houston companies in 2009: AEsir Holdings (library titles), SXION 23/Section23 Films (distribution), Valkyrie Media Partners (Anime Network) and Seraphim Studios (the Amusement Park Media dubbing unit). ↗︎

What it gave Texas

Grew out of Houston-area anime fandom: co-founder Matt Greenfield ran the Clear Lake anime club Anime NASA, and the company hired fans it met at conventions such as Dallas's A-Kon. ↗︎
Its Anime Network was billed as America's first television network dedicated to anime. ↗︎
Built a Houston dubbing workforce that outlived it: the former ADV dubbing outfit, as Seraphim Studios, recorded the English soundtrack for Halo Legends (2010). ↗︎
How it ended
Its parent, A.D. Vision, announced on September 1, 2009 that it was shutting down after moving its assets to other companies. That followed a period in which ADV pulled titles from its catalog and ARM transferred more than 30 of them to Funimation in 2008. No allowed source fetched here states the financial cause.
What came after
Section23 Films took over distribution with most of ADV's staff and licenses, Valkyrie Media Partners took the Anime Network, and Seraphim Studios took the dubbing unit; all were based in Houston. Sentai Filmworks, a related Houston company, became the main successor; its parent Sentai Holdings was bought by AMC Networks in January 2022. A.D. Vision Holdings, Inc. (chartered June 30, 1994, Houston) still appears on the Comptroller's active franchise-tax list in October 2026; Sentai Holdings, LLC (2008, Houston) is also active.

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