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Texas film legacy1908–1950

Wheelan-Loper Film Company

The earliest documentable company formed in Texas to make and distribute motion pictures, according to the Handbook of Texas. It was incorporated in 1908 by the state's representative of Edison's Motion Picture Patents Company.

Dallas and San Antonio · Dormant: stopped doing business after the 1910s; declared inactive and dissolved May 19, 1950

The story

The first Texas film company on record was mainly a distributor. On July 18, 1908, John D. Wheelan incorporated the J. D. Wheelan Film Company, later the Wheelan-Loper Film Company, with offices in Dallas and San Antonio. According to the Handbook of Texas, it is the earliest documentable company established in Texas to make and distribute motion pictures, counting only companies that incorporated with the Texas secretary of state.

Wheelan had a position few Texans could match. He was the exclusive Texas representative of the Motion Picture Patents Company, the 'monopolistic' trust organized around Thomas Edison's patents, as the Handbook describes it. He later represented the trust's distribution arm, the General Film Company, and the Mutual Film Corporation of Texas. His company existed mainly to move other companies' films, domestic and foreign, to Texas theaters. Its charter, however, showed an interest in making pictures too. Part of its capital stock was listed as equipment and supplies, including cameras, lighting apparatus and reels of unexposed film.

The company appeared just as films were becoming a business in Texas. The Handbook dates the state's first Kinetoscope parlor to 1894 in Austin and the probable first projected film to an 1897 Vitascope show at the Dallas Opera House. Two years after Wheelan incorporated, Gaston Méliès's Star Film Company set up the first studio in Texas outside San Antonio. The Texas Archive of the Moving Image counts the Wheelan-Loper company, founded in 1908 in Dallas and San Antonio, among the early businesses behind Dallas's later reputation for commercial and industrial film work.

By the middle of the 1910s, according to the Handbook, film production in the United States had settled in Hollywood and the New York area. The Wheelan-Loper Film Company stopped doing business after the 1910s. It lingered on paper for decades and was declared inactive and dissolved on May 19, 1950.

People

NameRoleYears
John D. Wheelanfounder; exclusive Texas representative of the Motion Picture Patents Company, later of the General Film Company and the Mutual Film Corporation of Texas1908-1910s ↗︎

Offices

CityWhereYears
DallasDallas office1908-1910s ↗︎
San AntonioSan Antonio office1908-1910s ↗︎

By the numbers

Incorporated July 18, 1908; its charter listed part of its capital stock as equipment and supplies, including cameras, lighting apparatus and reels of unexposed film. ↗︎
Formed primarily to distribute the films of domestic and foreign producers in Texas. ↗︎

What it gave Texas

The Texas Archive of the Moving Image cites the company, formed in 1908 in Dallas and San Antonio, as part of the roots of Dallas's commercial film business. ↗︎
It predates Gaston Méliès's Star Film Ranch (1910), the first studio to operate in Texas, by about two years. ↗︎
How it ended
The Handbook of Texas says the company ceased doing business after the 1910s; the reason is not recorded. It was declared inactive and dissolved on May 19, 1950.
What came after
No successor is documented.
Sources
  1. Film Industry Handbook of Texas Online, Texas State Historical Association
  2. Mavericks and (M)ad Men: The Industrial Film Legacy of Dallas Texas Archive of the Moving Image / Texas Film Commission (Google Arts & Culture) 2022

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