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AFS Cinema (Austin Film Society)

The Austin Film Society was founded in 1985 by filmmaker Richard Linklater and began as a film club that drew students, artists and cinema devotees.

Austin · Opened 2017 · operating (films); third screen, the John H.
6406 N. I-35, Suite 3100, Austin, TX 78752
AFS Cinema

The story

Richard Linklater founded the Austin Film Society in 1985, and it began as a film club that drew students, artists and devoted moviegoers. Writing for the society's 20th anniversary, Linklater described its founders as a loose coalition of film lovers who counted it a success if they could pay the rentals and shipping and do it again. The group stayed itinerant for decades, moving its screenings from one short-term home to another, while it grew into a production and funding organization: it began awarding grants to Texas filmmakers in 1996, and it operates the Austin Studios production complex, established in 2000. In 2013 AFS began showing films at the Marchesa Hall & Theatre, dividing its calendar between the Marchesa and the screening room at Austin Studios. It raised $120,000 to give the Marchesa's 278-seat theater a new projector and sound system, and in May 2016 it took over the whole building. A 2016 gift from John and Amy McCall helped pay to renovate the shuttered Marchesa. AFS closed the single-screen space in November 2016, added a second screen in a vacant event hall, renovated the kitchen and lobby, and opened the AFS Cinema on May 26, 2017, as its first two-screen art house. The opening program, assembled by Holly Herrick and Lars Nilsen, began with a Texas Film Christening: 35mm prints of Rio Bravo, Tender Mercies, August Evening and The Sugarland Express, plus the director's cut of The Last Picture Show, introduced by Linklater on May 27. Long-running AFS series such as Essential Cinema and Doc Nights returned, and AFS added full runs of new international and independent releases. One screen is given to new releases and the other to repertory programs, restorations and retrospectives. In October 2017 AFS and Amazon Studios held the Texas premiere of Linklater's Last Flag Flying there, and in 2018 the Karlovy Vary International Film Festival devoted a section to films made with AFS support. AFS calls the cinema Austin's only nonprofit art house. It sells more than 84,000 tickets a year, has more than 2,500 member supporters and works with more than 50 partner organizations annually. After a campaign that raised $305,000 from more than 430 donors, AFS is opening a 169-seat third theater, named for John H. McCall, on October 24, 2026, with 4K laser projection and a grand-opening slate that includes James Gray's Paper Tiger, followed by a conversation between Gray and Linklater.

Why it matters

After decades as an itinerant organization, AFS began holding screenings at the Marchesa Hall & Theatre in 2013 and split its calendar between the Marchesa and the screening room at Austin Studios. ↗︎
In May 2016 AFS took over the whole Marchesa building, having raised $120,000 to upgrade its 278-seat theater with a new projector and sound system. ↗︎
The AFS Cinema opened May 26, 2017, as the society's first two-screen art house, after closing the single-screen space for renovation the previous November and adding a second screen in a vacant event hall. ↗︎
Its opening series, a Texas Film Christening, showed Rio Bravo, Tender Mercies, August Evening and The Sugarland Express on 35mm, plus the director's cut of The Last Picture Show introduced by Richard Linklater on May 27, 2017. ↗︎
Programmers Holly Herrick and Lars Nilsen brought back long-running AFS repertory programs such as Essential Cinema and Doc Nights for the opening. ↗︎
One screen plays new releases, from international narratives to documentaries and independent films; the other is devoted to repertory series, retrospectives and restorations. ↗︎
AFS and Amazon Studios held the Texas red-carpet premiere of Richard Linklater's Last Flag Flying at the AFS Cinema on October 24, 2017. ↗︎
In 2018 the Karlovy Vary International Film Festival devoted a section, Made in Texas: Tribute to Austin Film Society, to Texas films supported by AFS. ↗︎
Since 1996 the AFS Grant has given more than $3 million in cash grants to more than 570 Texas filmmakers. ↗︎
The AFS Cinema sells more than 84,000 tickets a year and has more than 2,500 member supporters. ↗︎
A third theater, the 169-seat John H. McCall Theater with 4K laser projection, opens October 24, 2026; its grand-opening program includes the premiere of James Gray's Paper Tiger on October 27. ↗︎
The campaign for the third screen raised $305K from more than 430 donors against a $250,000 goal. ↗︎
AFS operates Austin Studios, a 20-acre production facility established in 2000. ↗︎

Premieres

YearTitle
2017Last Flag Flying (Texas premiere) ↗︎
2026Paper Tiger (premiere screening with James Gray) ↗︎
Festivals hosted
New French Cinema Week (annual AFS series; 11th edition in 2026) ↗︎

Owners

OwnerYears
Austin Film Society (nonprofit; leased the former Marchesa Hall & Theatre in 2016)2016–present ↗︎

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