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Interstate Theatres
Texas film legacyexhibition company

Interstate Theatres

Interstate Amusement Company opened its first four theaters in the fall of 1905: Majestic Theatres in Dallas, Fort Worth and Waco and the Empire in San Antonio.

Dallas · Opened 1905 · no longer exists; circuit sold to Paramount in 1951 and operated as ABC Interstate by 1978

The story

Interstate Theatres began with vaudeville. Karl Hoblitzelle, born in St. Louis in 1879, rose from office boy to acting director of works for the demolition of the St. Louis World's Fair. Concessionaires there pitched him a circuit of vaudeville houses in the South and Southwest. In the spring of 1905 he and his brother George joined them in organizing the Interstate Amusement Company, a Missouri corporation, with Karl putting in $2,500. That fall the company opened Majestic Theatres in Dallas, Fort Worth and Waco and the Empire in San Antonio.

Hoblitzelle became president in 1906 and screened every act. A 1914 notice to performers barred profanity and ethnic ridicule. Interstate added a Majestic in Houston, and its Dallas flagship, a 2,800-seat Majestic designed by John Eberson, opened on April 11, 1921. The Dallas Majestic added films to its vaudeville bills in 1925 and later turned to movies as vaudeville faded. The 1977 National Register nomination for the Dallas Majestic says Interstate's houses were the first in the Southwest to install air conditioning and the first wired for sound. They also offered earphones for the hard of hearing, crying rooms and children's seats.

Intending to retire, Hoblitzelle sold most of his theater interests to RKO; a company history dates the closing to May 1930. When RKO and Paramount went into receivership in January 1933, he reorganized their Texas theaters as Interstate Circuit and Texas Consolidated Theatres and was president of both by 1935. In July 1934 his general manager, R. J. O'Donnell, wrote from the Majestic Theatre Building to the Texas branch managers of eight film distributors. He demanded that any film playing Interstate's first-run houses at 40 cents or more never play a later run for under 25 cents or on a double bill. At the time Interstate ran 43 first- and second-run theaters in six Texas cities, and Texas Consolidated ran 66 more in Texas and New Mexico. On February 13, 1939, in Interstate Circuit, Inc. v. United States, the Supreme Court affirmed that the distributors had conspired with each other and with Interstate in violation of the Sherman Act. Justice Stone wrote the opinion.

During World War II Hoblitzelle often took war bonds or scrap donations as admission. By the mid-1940s Interstate had some 165 theaters. Its Wilshire in Dallas opened on October 4, 1946, with what Cinema Treasures calls the South's first demonstration of television. In 1951 the circuit was sold to Paramount, but the Dallas Majestic stayed with the Hoblitzelle Foundation, which Karl and Esther Hoblitzelle had formed in 1942. The Interstate name carried on: its Palace showed Dallas's first CinemaScope film, The Robe, on September 24, 1953, and the Wilshire closed in 1978 as an ABC Interstate theater. The Majestic showed films until July 1973 and was given to the City of Dallas in 1976. Hoblitzelle died in Dallas on March 8, 1967.

Why it matters

As president from 1906, Karl Hoblitzelle censored vaudeville acts to make the circuit's shows family entertainment. ↗︎
Interstate's theaters were the first in the Southwest to install air conditioning and the first to be wired for sound films; the circuit also added earphones for the hard of hearing, crying rooms and children's seats. ↗︎
Its flagship, the John Eberson-designed Majestic Theatre in Dallas, opened on April 11, 1921, with 2,800 seats. ↗︎
In Interstate Circuit, Inc. v. United States, 306 U.S. 208 (decided February 13, 1939), the Supreme Court upheld a Sherman Act ruling against Interstate, Texas Consolidated and eight film distributors over 1934 demands that second-run theaters charge at least 25 cents and drop double features. ↗︎
Interstate's Palace Theatre on Elm Street showed Dallas's first CinemaScope picture, The Robe, which opened on September 24, 1953, on a 54-by-22-foot screen. ↗︎

Owners

OwnerYears
Interstate Amusement Company (Karl and George Hoblitzelle with a group of St. Louis World's Fair concessionaires)1905–1930 ↗︎
RKO (Radio-Keith-Orpheum), with Paramount Pictures per the NRHP nomination1930–1933 ↗︎
Interstate Circuit, Inc. and Texas Consolidated Theatres, Inc., reorganized under Karl Hoblitzelle and affiliated with Paramount Pictures Distributing Co.1933–1951 ↗︎
Paramount (165 theaters, excluding the Dallas Majestic)1951– ↗︎
ABC Interstate (name in use by 1978)by 1978 ↗︎

The company

Interstate Amusement Company was organized in the spring of 1905 as a Missouri corporation; Karl Hoblitzelle's own stake was $2,500. ↗︎
Hoblitzelle sold most of his theater interests to RKO intending to retire; after RKO and Paramount went into receivership in January 1933 he reorganized their Texas holdings as the Interstate Circuit and Texas Consolidated Theatres and was president of both by 1935. ↗︎
In the 1934–35 season Interstate paid the distributors $1,077,819.58 in film license fees, against $369,594.72 paid by all other exhibitors in the same cities. ↗︎
During World War II Hoblitzelle often required customers to buy a war bond or donate food, clothing or scrap materials as the price of admission. ↗︎
Karl and Esther Hoblitzelle formed the Hoblitzelle Foundation in 1942; the Handbook of Texas reports more than 1,580 grants totaling $89 million. ↗︎
The Hoblitzelle Foundation says that at its peak the Interstate Theater Company held 160 theaters across Texas and the Southeast. ↗︎
Interstate's Wilshire Theatre opened on October 4, 1946, with the South's first demonstration of television, and closed on April 23, 1978, when it was described as an ABC Interstate theater. ↗︎

Photos

Interstate Theatres
Interstate Theatres
Sources
  1. Hoblitzelle, Karl St. John Handbook of Texas Online (TSHA) 2021-06-18
  2. Hoblitzelle Foundation Handbook of Texas Online (TSHA) 1995-02-01
  3. Interstate Circuit, Inc. v. United States, 306 U.S. 208 (1939) Legal Information Institute, Cornell Law School 1939-02-13
  4. National Register of Historic Places Inventory-Nomination Form: Majestic Theatre, Dallas Texas Historical Commission / National Park Service 1977
  5. Majestic Theatre #3, Dallas Cinema Treasures
  6. About: History Hoblitzelle Foundation
  7. The Philanthropy of Karl Hoblitzelle and the First 75 Years of Hoblitzelle Foundation (reprints Don Hinga, Forty Years of Community Service, 1946) Hoblitzelle Foundation 2018
  8. Palace Theatre, Dallas Cinema Treasures
  9. Wilshire Theater, Dallas Cinema Treasures
Image credits (2)

Interstate Theatres: Photo: Andreas Praefcke, CC BY 3.0, Wikimedia Commons; Interstate Theatres: Unknown authorUnknown author, Public domain, Wikimedia Commons.

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