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Sack Amusement Enterprises
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Sack Amusement Enterprises

Sack Amusement Enterprises, a combined theater chain and production company, was a major producer and distributor of features and short subjects starring and made for African Americans between 1937 and 1945.

San Antonio · Opened 1920 · Closed 1979 · defunct; declared an inactive corporation in 1979

The story

Alfred N. Sack formed Sack Amusement Enterprises in San Antonio in 1920. The Handbook of Texas describes the business, which later moved to Dallas, as a combination theater chain and production company, and as the main distributor of Black-cast films in the United States between 1920 and 1950. These were what the trade then called race movies, made for Black audiences, and Sack's company supplied them to many theaters in the Southwest. Between 1937 and 1945 the company was a major producer and distributor of features and short subjects starring African Americans.

In the early 1940s Sack met Spencer Williams, a Black writer and actor who had worked in Hollywood since the coming of sound. Sack offered to finance a series of features, and Williams agreed to write, direct and act in them. The first, The Blood of Jesus (1941), was produced under the Amegro Films name and distributed by Sack Amusement Enterprises. In it a young Baptist wife, struck by a shotgun blast after her husband carelessly leaves the gun against a wall, faces a crossroads between salvation and hell, and the soundtrack is built on spirituals sung by Rev. R. L. Robertson and the Heavenly Choir. The Library of Congress essay on the film describes Sack as a white producer of many race films and notes that the picture realized some financial success. After it did well, according to the AFI Catalog, Sack offered Williams a ten-year contract for eight more films.

From 1941 through 1947 the partnership made ten features, most of them shot in and around Dallas: religious dramas such as Brother Martin and Go Down, Death!, comedies such as Juke Joint and Dirty Gertie from Harlem, U.S.A., dramas including Of One Blood and The Girl in Room 20, and a performance film with Dizzy Gillespie. The Handbook says Sack let Williams shape the films as he saw fit. Sack Amusement Enterprises was declared an inactive corporation in 1979. Most of the Sack-Williams films were later found and restored by the Southwest Film-Video Archives in Dallas, and in 1991 The Blood of Jesus was selected for the National Film Registry.

Why it matters

The Handbook of Texas calls it the main distributor of Black-cast films in the United States between 1920 and 1950. ↗︎
From 1941 through 1947 Sack backed Spencer Williams in ten features shot mostly in and around Dallas, including The Blood of Jesus, Go Down, Death!, Juke Joint and Dirty Gertie from Harlem, U.S.A. ↗︎
The Blood of Jesus (1941) was produced by Amegro Films and distributed by Sack Amusement Enterprises; after its success Sack offered Williams a ten-year contract to make eight more films. ↗︎
The Blood of Jesus was selected for the National Film Registry in 1991. ↗︎
The Library of Congress registry essay describes Alfred Sack as a white producer of many race films whose collaboration with Williams on The Blood of Jesus realized some financial success. ↗︎
Most of the Sack-Williams films were later found and restored by the Southwest Film-Video Archives in Dallas. ↗︎

Owners

OwnerYears
Alfred N. Sack (founder)1920– ↗︎

The company

Formed in San Antonio in 1920 and later based in Dallas. ↗︎
Spencer Williams's Handbook entry describes Al Sack as a Dallas-based distributor whose company supplied 'ethnic films' to many theaters in the Southwest. ↗︎
The Sack-Williams films were released under several company names, including Sack Amusement Enterprises, Amergro (Amegro) Films, Sack Attractions and Harlemwood Studios. ↗︎
In 2015 Williams's films, financed by Sack, were featured in a Museum of Modern Art exhibition of Black film history. ↗︎
Sources
  1. Film Industry Handbook of Texas Online (TSHA)
  2. Black Filmmaking Handbook of Texas Online (TSHA) 2021-02-03
  3. Williams, Spencer Handbook of Texas Online (TSHA)
  4. The Blood of Jesus (1941) AFI Catalog of Feature Films
  5. The Blood of Jesus (essay by Mark S. Giles) Library of Congress, National Film Registry
  6. Black America's Forgotten Film History The New Republic 2015-06-08
Image credits (1)

Sack Amusement Enterprises: Illustrator unknown. The film was distributed by the independent Sack Amusement Enterprises., Public domain, Wikimedia Commons.

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