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Violet Crown Cinema

Announced in 2010 as a four-screen 'cafe cinema' for art, foreign and independent films with bar food and craft cocktails, co-developed by Bill Banowsky, former CEO of Landmark Theatres and owner of the Magnolia Theater in Dallas.

Austin · Opened 2011 · operating (films); company also runs Violet Crown Charlottesville and Violet Crown Dallas
434 W. 2nd St., Austin, TX 78701
Violet Crown Cinema Austin

The story

Violet Crown Cinema grew out of a change in Austin's art-house market in 2010. That April, word came that Landmark Theatres would not renew its lease on the Dobie Theatre near the University of Texas, the city's home for independent and art films since the late 1980s, and that a new downtown art house was on the way. Its developer was Bill Banowsky, a former CEO of Landmark and the owner of the Magnolia Theater in Dallas. He billed the project as a boutique cafe cinema that would show the latest art, foreign and independent films while serving bar food and craft cocktails, with free validated parking. The plan placed the theater on the second floor of the AMLI on 2nd apartment building in the downtown Second Street district: 8,000 to 10,000 square feet with four screens, a full-service bar, concession stands, a lounge seating about 100 people and a balcony over Second Street for about 50. Landmark closed the Dobie on August 22, 2010. Violet Crown opened at 434 West Second Street the following spring, on April 29, 2011, according to a Cinema Treasures contributor citing a newspaper report. Cinema Treasures lists it with four stadium-style screens and 183 seats, programmed with independent, documentary and international films. Banowsky then expanded the format beyond Texas. In Santa Fe, Violet Crown opened an 11-screen, 750-seat cinema in the Railyard district on May 1, 2015, mixing independent titles with studio releases and serving restaurant food to recliners; that location's website now carries the name Sky Cinemas Railyard. In Charlottesville, Virginia, he partnered with building owner Dorothy Batten to take over the former Regal Downtown Mall Cinema 6 at 200 West Main Street, which Regal had closed in November 2014; it reopened as Violet Crown Charlottesville on October 30, 2015. Austin-based Domiteaux + Baggett Architects, a firm previously associated with the Violet Crown owners, was one of three firms on that conversion. As of October 2026, the company's location selector lists three cinemas: Austin, Charlottesville and Dallas.

Why it matters

The plan put the cinema on the second floor of the AMLI on 2nd apartment building in the Second Street district, in 8,000 to 10,000 square feet with a full bar, a lounge seating about 100 and a balcony for about 50. ↗︎
The announcement came as Landmark prepared to leave the Dobie Theatre, Austin's longtime art house, which closed in August 2010. ↗︎
The Austin cinema opened April 29, 2011, according to a Cinema Treasures contributor; it has four screens with 183 seats in stadium auditoriums devoted to independent, documentary and international films. ↗︎
Violet Crown Charlottesville opened October 30, 2015, in the former Regal Downtown Mall Cinema 6 at 200 W. Main Street, a partnership between William S. Banowsky Jr. and building owner Dorothy Batten. ↗︎
Violet Crown Santa Fe opened May 1, 2015, in the Railyard with 11 screens and 750 seats, mixing independent films with blockbusters and serving restaurant food to recliners. ↗︎
The Santa Fe location's website now carries the name Sky Cinemas Railyard. ↗︎
The Violet Crown Cinemas location selector lists Austin, Charlottesville and Dallas. ↗︎

Owners

OwnerYears
Violet Crown Cinemas (Bill Banowsky, owner and operator)2010–present ↗︎

The company

Banowsky was CEO of Landmark Theatres and owned the Magnolia Theater in Dallas before developing Violet Crown. ↗︎
Austin-based Domiteaux + Baggett Architects, a firm previously associated with the Violet Crown owners, worked on the Charlottesville conversion along with Stoneking/Von Storch Architects and TK Architects. ↗︎

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