Spill.com

Spill.com grew out of The Reel Deal, a weekly Austin cable-access movie show that Korey Coleman started with a friend as a way to see free movies. The show ran for 10 years, live and unrehearsed in front of a studio audience, and in its last years its panel was Coleman, Martin Thomas, C. Robert Cargill and Chris Cox. Coleman ended it because he did not want to spend another decade in cable access, and he began making animated versions of the reviews in short pieces for YouTube. MIVA, a business marketing services company, saw them and offered to finance the idea.

Under the deal MIVA owned the animated characters' names and likenesses and handled marketing, programming and site design, so everyone but Coleman used a pseudonym; the Austin Chronicle's photo caption listed the crew as Korey, Carlyle, Leon, Co-Host 3000 and Cyrus. Coleman animated the segments himself in Flash, spending four to 12 hours on a three-and-a-half-minute piece. The site's slogan was "If it's crap ... we'll tell you." In March 2008 the Chronicle reported that Spill had drawn 1 million page views and 270,000 unique visitors the previous December, with many readers aged 13 to 17 and a large group in the United Kingdom, and that it had reached Hitwise's top 100 sites in its entertainment and movie category.

By 2010 the footer read "Hollywood Spill, LLC," and the homepage carried video reviews, audio reviews, a live call-in show with Coleman and a comics podcast hosted by Cyrus and Leon. The last captures of the full site, in late 2013, still carried the same footer and reviews of films such as Frozen. Internet Archive captures show spill.com forwarding to spill.hollywood.com by November 2013 and to the Hollywood.com homepage from December 22, 2013. Double Toasted, which Coleman launched with Thomas in 2014, says it began after the owners shut down Coleman's former website, and Thomas's biography there traces his partnership with Coleman from The Reel Deal to Spill.com to Double Toasted.